During the beginning of the COVID-19 pandemic, take-out and delivery are the only options offered by restaurants and food establishments. For both customers and businesses, food delivery presents several advantages: It’s fast, convenient, and offers a variety of options that’s simply not evident across other platform types.
Even later on and they were allowed to operate at a partial capacity, F&B businesses still relied on this mode of generating revenue for staying alive. In fact, even some ramen chains who previously only had dine-in option for their menu items eventually realised the benefits of the food delivery services and its importance for their business.
As the COVID-19 pandemic persists, considering this type of service might just be the key ingredient in enabling your business to generate a constant stream of revenue and not lag behind your competitors.
Many food delivery platforms and services to date offer customers with a variety of food options such as fast food, bubble tea, local cuisine, ect. Do you think what kind of delivery food is the most preferred in Singapore?
According to the survey conducted by Rakuten Insight, approximately 69 percent of the Singaporean respondents stated that they ordered fast food on food delivery apps and 58 percent of respondents ordered local cuisine. Snacks and bubble tea & other tea-based drinks are also preferred with 46% and 45% respectively. The same survey showed that Singaporeans mainly ordered dinner on food delivery apps.
How about you? What kind of food do you want to order on delivery apps?
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